Jin's Rice Store is a proprietary brand running by Park Lane by Splendor in the Sixth Market, a pioneering traditional market introduced to a department store in Taiwan. Jin means gold in Chinese. Each grain is treated and preserved as gold at the store to provide customers with the best quality of rice. The store is refurbished in a contemporary style and retains natural texture like wood and linen in the interior. The rice is mainly displayed in the frontage to increase footfall and the longevity of a visit. The spatial layout also creates a smooth store flow for customers and staff in the limited space.