Vibrant Paths
Vibrant Paths is a graphic aesthetic wayfinding strategy to welcome the launch of the Elizabeth Line and also to remedy the fractured public realm surrounding the major transport hub in Paddington, within the City of Westminster, central London. We believe a strong identity is vital to rebrand this district. Divided into mobility, daily life, attractions and nature, each route followed by a unique pattern leads passengers to reveal distinct narrative aspects of Paddington. With the redesign and transformation of existing street elements like signages, lighting and pipelines, Vibrant Paths aim to vastly enhance permeability and provide commuters and locals with an interactive and sustainable experience.
| Role | Concept development
Graphic design
Visualisation
| Year | Jun 2019
| Location | Paddington, London, UK
| Client | The Paddington Partnership
| Award | Paddington Connections Competition
(Shortlist)
Paddington area
Elizabeth Line on construction at Eastbourne Terrace
Starting Point
Patterns to Follow
Space Appropriation
Design strategy
transform the area into colourful interventions that show visitors the best ways to explore the area
4 categories, 4 elements
abstract Paddington’s landscape into 4 simple elements
Pattern variation
from elements to patterns
Patterns to follow
patterns become a unique path guiding passengers to different directions
Night View
Space activation
adding colours, lights and interactive installations to bring the Bays to life
Day View
New urban furniture
Patterns on the crossing
| Credit |
Spatial Design: Yaatzil Ceballos Fernandez and Maria Rugeles
Concept Development: Yaatzil Ceballos Fernandez and Maria Rugeles